Torq Fitness
Branding
ROLE
Identity Designer
TIMELINE
Nov 2022
Torq is a fitness gym brand built for people who take their training seriously. The name says it — torque, force, the physics of power. The brand needed an identity that matched that energy: sharp, aggressive, and built to last on everything from a gym wall to a supplement label.
I designed the logo to carry that weight, crafting a mark with the kind of bold, angular confidence that the fitness world demands — but with enough design discipline to avoid the clichés the category is full of.







