Odd Farmer is a specialty coffee brand for people who've outgrown the comfortable end of the market. The name says it all — this is coffee grown off the beaten path, by someone who treats the plantation as a laboratory rather than a postcard. The brand refuses to be pleasant. It would rather be polarising than ignored.

I built the full identity from research through to packaging — developing the persona of the Odd Farmer as a mad scientist recluse, and letting that character drive every design decision. The logo, the field-note typography, the colour palette pulled from markers and lab paper, the annotated sticky-note packaging — all of it is a coherent world, not just a visual style. Off the bean path, entirely by design.