Danfee is an FMCG brand built around the simple pleasure of great food — jams, preserves, and sweet treats crafted for a global audience. The brand needed an identity that felt both warm and contemporary, something that could sit on a supermarket shelf anywhere in the world and feel instantly trustworthy.

I designed the logo, weaving the brand name into a mark that's clean, approachable, and quietly delicious-looking. The color palette was chosen to reflect the vibrancy of the products themselves — bright without being loud, inviting without being naive.